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37 Ways to Promote Your Website (2 to 37)
2. Write a Description META tag.
Some search engines are the description below your hyperlinked title in the search results. The description should be a sentence or two describing the contents of the website, the most important keywords and keyphrases on this page.
Do not have key words that do not appear on the website. Insert the description META tag at the top of the site, between the <HEAD> </ head> tags in this format:
<META NAME = "description" content = "Increase visitor hits to draw Traffic by submitting URLs, meta tags, press releases, banner ads and reciprocal links. ">
The maximum number of characters should be over 255 lie; only be aware that only the first 60 or so you are visible in Google, but more can be indexed.
When I create a web page, I Write this article first, then the development of a keyword-rich title (# 1). Then I write a description of the contents of this article in one or two sentences, each of the main Key words and phrases contained in the article. This goes into the description META tag.
Next, I strip out the common words, so that only the fleshy Key words and phrases, and place the keywords in the META tag. There is not much used for the ranking, but I leave it anyway.
I think it may have some small value. To summarize so far, each Web page in your site should have a clear title and description META tag. When you put these two points are You well on your way to a better search engine ranking. But there's more that will help your ranking ….
3. Use keywords in headlines (H1, H2, H3). Search engines consider keywords to be appearing in the headline and sub heads to be important to the side, so make sure that your desired keywords and phrases in one or two header tags displayed.
Expect not analyze the search engine of the Cascading Style Sheet (CSS) to find out what the headlines – it will not. Instead, use keywords in the H1, H2 and H3 tags clues to the search engine.
(Note: Some designers Stop using H1, H2 tags. That is a big mistake. Make sure designer defines these tags in the CSS instead of heading tags with different names.)
4th Place your keyword in the first paragraph of your body text. Search engines assume that your first paragraph are the most important keywords contained in the document – is where most people write an introduction to the content of the page. You do not want to artificially stuff keywords here, however. More is not better. Google could be a keyword density throughout the body text area of maybe expected 1.5% to 2% for a word that should be high up, so do not overdo it.
5. Appears Descriptive keywords in the ALT attribute of the image tags. This will help your site more accessible to impaired site visitors, and provides additional Notes on the search engines. The ALT attributes will help your images rank higher for the picture – search (see # 12).
6. Use Keywords in hyperlinks. Search engines look for clues to the focus of your website. When they see, so hyperlink in your body text, they consider these potentially important, so hyperlink your important keywords and phrases. To emphasize it even more, the website that you might have a link to the page with a name The keyword or keyword, such as blue-widget.htm – another indication of the search engine.
7. Make Your Navigation System Search Engine Friendly
You want to find the search engine robots to all the pages on your site. JavaScript and Flash navigation menus that appear when you are for humans float big, but search engines do not read, JavaScript and Flash very well.
Therefore, additional JavaScript and Flash menus with regular HTML links at the bottom Side of the page, to ensure that a chain of hyperlinks exists that take a search engine spider from your home page on every page in your site.
Set not) on your navigation using HTML frames (one old, outdated approach, they can cause serious problems that our indexing.
Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly web pages that follow are often identified by question marks in the URLs with long rows of numbers or letters.
Overloaded Search engines have experienced difficulties in parsing long URLs and can stop on the question mark and refused to go any further. If you find the search engines not index inside Pages, you might consider URL rewriting, a site map or commercial solutions.
8. Create a Site Map. A site map page with links to all your pages, search engines (and visitors) can find all the pages, especially if you have a larger site. You can download a free tools, XML Sitemaps.com use to Sitemaps, which are used by the major search engines, based on your web pages to create accurate.
Upload your Sitemap to your site. Give Then your XML Sitemap to Google, Yahoo! And Bing, following instructions on their websites. By the way, Google Webmaster Central has numerous tools to help you get ranked higher. Be sure to pick up a free account and explore what they have to offer.
9. Focused on developing websites Target Your Every Keywords. SEO specialists no longer recommend using external doorway or gateway pages, since nearly twice received web pages, you can be punished.
Rather to develop several websites focused on your website, each of which a target keyword or keyphrase that you would like a senior. Suppose you sell Teddy bears. With Google Insights for Search, or the free keyword suggestion tool at Wordtracker to find the related keywords people are looking at.
In this Fall: Write a separate webpage with the keyword "Teddy Bear", "Teddy Bear", "Vermont Teddy Bears" vermont " Bear, "" The Teddy Bears, Bears' Picnic Teddy, Bear, Teddy Pictures ", etc. They write a completely different article to each Subject. You can not fully optimize all the pages in your site, but for each of these focus on content sites, spend a lot of time tweaking to improve their ranking, as described above point # 10
10. Tune with caution Search Engine Optimization. Now focus fine-tuning content pages and maybe even your home by a series of minor adjustments to help them to a higher rank. Software such as WebPosition, you can your current ranking and compare To review your site against your top keyword competitors.
I use it regularly. WebPosition's Page Critic provides analysis of the statistical tool a preferred search engine for each part of your website, with specific recommendations, which make minor changes. If you would like further information, consider purchasing my inexpensive book Guide to Search Engine Optimization.
Frankly, this type of SEO fine tuning is time consuming, painstaking work that requires much expertise. For this reason, many small and large companies are awarded search engine optimization.
11. Promote Your Local Business on the Internet. In these days many people are looking for local businesses over the Internet. To ensure that they find you, at any Page of your site's address, zip code, telephone number, and the local community is five or 10 other names your company. If you can, include Place names in the title tag.
If) you find links to your site (see # 15 below, should you look for links to local businesses with place names in the communities you use and complementary companies in your industry nationwide.
Also create a free listing for your local business on Google Maps Local Business Center and Yahoo! Local. In this way, your business can appear on a map, if people do a local search. More information You will find in my book, Top Ten Home Business Strategies at the traffic below.
12. Promote your video, pictures and audio content. Google's "Universal Search" shows not only the content of websites, but also often shows the top of the page relevant ads for pictures, videos, companies locally (see # 11), and audio clips.
Therefore, the creation of such content appropriate for your business and optimize think, that he be classed high enough can to help you. For example, if you get a top ranking, informative video on YouTube that your website mentioned, it could be much traffic on your Website. For more information, search on "Optimizing images" or "optimization of the videos."
Linking Strategies
Links to your site from other websites drive additional traffic. But since Google and other major search engines consider the number of inbound links to your site ( "Link popularity") as an important indicator of the relevance will help you to more links rank higher in search engines.
Google has a Measure called PageRank that the quantity and quality of incoming links reflect. All the links are not all equal. Help links from trusted sites of your favorite Site a higher rank than links from sites with low traffic.
13. Upload your page to Key Directories, since a link from a Directory will help your ranking – and get the traffic. A directory is not a search engine. Rather, it is a hierarchical list of sites by categories and subcategories sorted.
Make sure your site in the Open Directory Project, revised list, maintained by volunteers editors. But if you will not immediately appear are, be a smart and not become impatient, or you will be until the end of the queue. A link in this directory will help you a lot.
Yahoo! Directory is Another important directory. Real men read template, so be careful to follow the instructions. Note: Use a little less than the maximum number of characters, so you do not wordy text that will try the Yahoo! Editor to start hacking.
Yahoo! Submit Directory requires a $ 299 annual recurring Fee to have your site for inclusion within seven working days. Other paid directories that may help are About.com and Business.com.
14. Submit Your Site to Trade Organization Specialized sites and directories. Some directories on specific industries, such as education or finance. They probably belong to various organizations that function as member directories. Ask for a link. Even if you have something to pay for a link from the organization, it can contribute to your PageRank.
Marginal directories come and go, but very quickly, which is difficult to maintain, so do not try to be exhaustive here. Beware of directories that you are advertising for "upgraded listings." Unless a directory is widely used in your area, a premium ad is a waste of money – but the (free) link itself will help your PageRank and hence your ranking in search engines.
SubmitWolf is a directory Reference tool I've used with good success. They include a list in the form of software interface. Then they submit your listing to all the appropriate directories they know of and links to sites that require manual registration. It is a time-saving and working well. Just be careful, only the actual directories, not "referring Sites. "
15. Request Reciprocal Links. Find websites in your niche and general to request a reciprocal link to your website ( especially to your free service if you a quote, see # 24 below). Development of an out-of-the-art page, where you place links to other sites – so you can send people not through the back door as soon as you get them into the front door.
Their best results are from pages that generate a similar amount of traffic to your own site. High-traffic site webmasters are too busy to answer your questions and a link has nothing to gain. Look for smaller sites, possibly linking pages.
If you find pages that you send a personal e-mail via the contact form e-mail on the Web site or the administrative Contact person listed in the Whois directory. If email does not receive a reply, try a call. Warning: Only link to complementary sites, no matter how often you with requests to connect to a mortgage site that has nothing to do save your teddy bear to the exchange bombed.
One way to Google determines what your site via the link and the link to you. It is not just links, but links the quality you are looking for. Reciprocal linking as hard, tedious work, but it will cost you a cent out of my pocket! Keep working continuously in this, a little at a time. Patience and perseverance you will get some good Links to keep on him.
16th Write articles for others to use in websites and newsletters. You can dramatically increase Your presence, when you write articles in your field and distribute them to editors as free content for their e-mail newsletter or on their websites. Ask that A link to your website and a one-line description of what will be included with this item.
This is an effective "viral" approach means that hundreds produce links to your site over time can. You will find lots of information, how to do it from the most popular website Articlesbase.com Article Marketing. If you have a free Create membership account, they begin to send you instructions and ideas every week.
17. Issue press releases. Find the events of public Interest and send press releases for print and Web magazines in your industry. The links to your site in online news databases may remain for several months and temporarily improving visitor to your site and increase link popularity.
Use an online press release services like PR Web. Place your website URL in the online copies Their release may temporarily increase the link popularity. Two additional combination of strategies will be discussed below, will ask for the visitors, Their web site (# 20) bookmarks and a free service (# 23), which will develop strong links to encourage your site.
Social Media
Our next type of website promotion mushrooms comes from the field of social media in which to encourage people to interact and respond to each other blog posts and comments. You should be aware of four types of social media: (1) blogs (2), social networking sites, (3) social bookmarking sites, and (4) forums.
Do not be angry if the differences between various types of social media tend to blur. Social media help for your Web site by using direct marketing, production Links to your site and generating awareness.
18. Start a Business Blog. If you want links to your site? Start a company blog on your website hosted on your own domain. If you offer with excellent content and regular industry comment, people are likely to associate, which PageRank. Consistency and to say anything, are the key. If you find a blog on occasion to speak on a third-party blog site, link to your own reasons and Domain.
19. Become part of a social media community. Some of the best online communities for companies including Facebook and LinkedIn Twitter.
In addition, you want to a social bookmarking community to participate in the shares through members with each other information Websites or news articles that they like (or dislike). These include Digg, Delicious, StumbleUpon, Google Bookmarks.
Search engine spiders troll these pages for references to something new and relevant. You can usually add a link to your website in your profile, but will reach the greatest gain, when other people you (the traffic generated on your page), left for you (your PageRank and brings traffic increases) or bookmark (you increase your PageRank and brings traffic, # 21 see below).
An important reminder not to join a community, to talk incessantly about it spam or your company. Like every community must Listen, comment, and a real contribution to the welfare of others. Do not hog the conversation.
Otherwise, your selfish comments and links will damage your reputation. By the way, get started, why do not you visit my social media sites Facebook and Twitter fan or a follower.
20. Promote Your Website in online forums and discussion lists – "old school" social media. The Internet offers thousands of very targeted e-mail-based Discussion boards, online forums and groups made up of people with very specialized interests. Use Google Groups to find appropriate groups. Search online for blogs or other forums.
Do not bother with groups consisting of pure spam. Instead, find groups in which there is a serious dialogue. Do not use aggressive marketing Close and open your product or service. Rather, the discussion in a helpful way and let the "signature" at the end of your E-mail message, not your marketing for you. People will learn by degrees, and that you trust to visit your site and do business with you.
21. Ask Visitors to Bookmark Your Site. It seems simple, but ask visitors to bookmark your page or save it in their Favorites list. I use a widget called AddThis.
If you read the AddThis JavaScript code on your website, automatically determines the title and the URL of this page. When visitors on the button on your page, they will be automatically redirected to a page that allows them to choose taken bookmarking service before, which they prefer, and then fills the corresponding Form with the title and the URL of your website.
AddThis me throughout my website, and in my newsletter. If you are good content that people want a Bookmarks have provided, they can generate hundreds of links to your site and increase significantly your rankings.
Traditional strategies
Just because "old media" strategies rather than the Internet does not mean that they are effective. A mixed media approach can be very effective.
22. Add your URL on letterhead, cards and literature. Make sure that all the business cards, letterhead, brochures and literature contain your company URL. And you see that your printer to the correct URL syntax. In print, I recommend you leave the http:// part and including only that part.
23. Encourage the use of traditional media. Do not discontinue print advertising that you have found effective. But make sure your URL in an ad Classifieds to buy, or are in journals, newspapers, yellow pages, etc. View your website as an information supplement to the ad.
Use Attach a two-step approach: (1) the reader's attention to the display (2), then they point to a URL where it will receive more information and perhaps a Place Order. Carefully at small display or classified ads in the back of narrowly-targeted magazines or trade journals look.
Sometimes these ads are is more targeted, more effective and less expensive than online advertising. Consider other traditional media to people on your site, such as classifieds, for example, direct mail, Postcards, etc. TV can be used to promote websites, especially in a local market.
24. Develop a free service. It's boring invite people to "come to our site and learn more about our business." It is quite another to say: "Take advantage of the free Kitchen remodeling calculator exclusively on our side. "Make no mistake, it is expensive in time and energy to develop free resources such as our research room, but it is very rewarding and more visitors to your site – and a motivation to go to web site!
Make sure that your free service is closely related to what you sell related so your visitors will be good opportunities for your business. Enter cross links visitors with numerous opportunities to the sales part of your website.
E-mail Strategies
Do not neglect e-mail as a important way to bring people to your website. Just do not spam, that is, do not send unsolicited bulk e-mails without permission to people with whom you do not respect have. Many countries have anti-spam laws.
25. Install a "Signature" in your email program to help potential customers with you. Most email programs allow you to add a "signature" at the end of each message you send to occur. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address and sets up a description of your unique business model offers. Based on the examples of e-mails sent to you will.
26. Publish an e-mail newsletter. While it requires a commitment of time, creating a monthly e-mail publication one of the key techniques is to promote. It could be a newsletter ( "ezine"), list of tips, industry updates, or information about new Products – which also always believe that you will appreciate your customers.
This is a good way to get in touch with your prospects, have created and developed trust, brand recognition, and build future business. It also helps you collect the email addresses of those who visit your site, but still not ready to make a purchase.
If you have a very small list of some of these services, you can use their services for free until you bigger. Blogs are very popular, but not really replace e-mail newsletter. You have to go to a blog, read it, while an e-mail newsletter will appear in your inbox to ask to read.
27. Aggressive ask to E-mail sign-ups. If you want to get to subscribers via e-mail newsletter, you must work hard at it. Add a subscription form on every page of your site. Encouraging sign-ups through free white papers, e-books or other products.
If you are a local business, asking customers to sign up for your e-mail list, to "Internet-only special offers." Ask other entrepreneurs if they enter a business card if you can send them your e-mail newsletter.
While only the actual e-mail address is necessary, I always ask for a first name, so I do the newsletter and the e-mail subject line with the personalization Name of the recipient.
28. Send transaction and reminder e-mails. A business e-mail to an existing customer to initiate sent to remember to confirm it or to thank the person. Be creative. If you carefully keep, you can remember e-mails to customers on their birthday, they at your Website return.
Subscription confirmation e-mails can also mention a few popular products. You can remind people that you enjoy it since three months ago the last order and ask if it's time for a refill. Thank you for your purchase can offer e-mails back to the customer a coupon for a future To make sales. Use your imagination, but not nerve your customers. They are there to serve them, not vice versa.
29th Post Their offers to the visitors and customers. Your own list of customers and website visitors to contact you for permission, you will have given your most productive list. Send special Offers, coupon specials, product updates, etc. Often, you start another visit to your site. If you have a regular newsletter, you can use many of them your e-mail.
30th Exchange e-mail Mentions with complementary businesses. You can check the exchange of e-mail newsletters mentioned with complementary businesses to reach new audiences. Just be sure that your partners are careful where their mailing list so They do not come into conflict with the anti-spam laws in your country to obtain.
I mention renting e-mail lists to # 37 below under Paid advertising approaches.
Different strategies
Here are a few strategies that do not fit elsewhere.
31st Announce a contest. People always like something free. If you publish in a contest or drawing on your website, you will generate more traffic than normal. Make sure sweepstakes rules are legal in all states and countries that you target. Prices should be designed for people who get fit a demographic profile describing your best customers.
Currency 32nd Viral Marketing Promotion Techniques. So-called viral marketing uses existing communication networks, distributed exponentially to the floor. Word-of-mouth, PR, Creation of "buzz" and network marketing are offline models. Promotion Strategy # 16 above, "write the article for others to the website and newsletter content Use, "is a kind of viral approach.
The key to the best viral marketing, but to build something that creates buzz and is so sweet / amazing / Fun / bizarre that it goes from the audience, their friends via email and distributed social networks – a thousand times – so it drives more people to your site, and hopefully help improve your brand, increase sales of agricultural products, and ultimately profits. Internet Marketing often try to launch viral campaigns on Digg or YouTube.
Digg is a social bookmarking site with such force that if enough people "" you Digg, Digg, you are on the front page and get a great Number of visitors in a few hours. If your viral video on YouTube, you could receive tens of thousands of visits to the site that you promote the video. However, viral marketing is difficult to do well.
Paid Advertising Strategies
None of the above-described approaches is "free", since they all take time and energy. But If you want your company to grow faster, there comes a point when you pay for increases in traffic. Advertising is sold in one of three ways: (1) traditional CPM (Cost per thousand views), (2) times pay-per-click (PPC), and (3) per action (PPA) or cost per action pay (CPA) approaches.
Examples are an affiliate program and lead generation programs. Banner ads get such a low click-through rate (0.2%), that I do not recommend paying much for them. Banner Ads typically costs about 50 ¢ up to $ 1 per thousand page views, with the exception of the target sites.
Did some small tests first reaction to be determined. Calculate Your return on investment (ROI) in large amounts. Here are some ways to explore:
33. Advertise in an e-mail newsletter. Some of the best Purchases are small text ads in e-mail newsletters targeted at audiences likely to be interested in your products or services. Many small publishers are not sophisticated about Advertising and very attractive prices.
) Effective (and more expensive to send a corresponding solo e-mail to subscribers, is the targeted list. This is often a good answer.
34. Start an affiliate program. In essence, a retailer's affiliate program is a program that uses a CPA commission to other owners of Website, whose links to products from the dealer to an actual sale is paying off. The aim is to build a network of subsidiaries, the financial contribution in the promotion of your website.
If you are a businessman, you must (1) The Commission shall decide you are willing to pay (consider it your advertising costs) (2) select a company to establish the technical details of the program, and (3) promotion of programs to ensure that the right kind of subsidiaries, the connection to get to your site. Software and service companies are available to facilitate the process.
The problem is actually enough Subsidiaries will work hard to promote your products or services. This "super companies" will probably only 1% to 3% of the total number of subsidiaries.
35. Purchase Pay-Per-Click (PPC) ads with Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter. This strategy is far down the list, but it is of crucial importance. Most Internet companies are exploring with Google AdWords to drive targeted traffic to websites.
These PPC ads appear on the search engine results page, as a rule, both above and on the right side of the organic or natural search engine results. Since she keyword-driven, they can find very relevant to a user tries to.
Their placement in the list of paid text ads is determined by (1) how much you have Bid for a particular search word compared to other companies, (2) the click-through rate on the display, and (3) the quality factor, the relevance and quality of your Display and on the landing page to reflect it.
PPC ads can be an inexpensive way to provide targeted marketing information, because you only pay when actually someone clicks on the link. But I strongly recommend that you carefully and expect to make a study of learning curve, before investing heavily in PPC advertising. Andrew Read Goodman's book Winning Results with Google AdWords (Second Edition, McGraw-Hill, December 2008, ISBN 0071496564).
36. Embed Your Products with Shopping Comparison Bots and Auction Sites. If you are an online merchant, then you will take this into consideration. Shopping bots, you compare your Products and prices for others. Some work on a PPC (Pay-Per-Click), others on a CPA (cost per action) basis, perhaps with a listing fee. Bots check Feedback pick mySimon, Pricegrabber and Shopping.com. Shopping sites that compare features include: such as eBay, Yahoo! Shopping and Amazon Marketplace.
37. Rent targeted promotional e-mail lists. The last website promotion technique, which I mention here is the hiring of targeted e-mail lists. We abhor "spam," bulk untargeted, unsolicited e-mails, and you will pay a very high price in a ruined reputation, and canceled services if you yield to temptation here.
But the direct marketing industry has developed, targeted e-mail lists you can rent – lists consisting of people who have agreed to receive commercial e-mails. These lists cost $ 40 to $ 400 per Thousand or 4 ¢ Save 40 ¢ per name.
What is a first small test to determine the quality of the list. It is best to find an e-mail list brokers They help with this project. You save money and get experienced help at no additional cost.
Knowledge but also that due to the high cost of renting lists many companies will not generate enough business to justify the cost. Run the numbers before you invest.
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